Dunkin Donuts Research Papers


Adams 1

Carly AdamsEN 112Dr. Bruce16 April 2015A Snapshot of Dunin Donuts! "isual #aretin$ throu$hout the Decades%hen people &ho are not from #assachusetts thin of Boston' they usually thin of (ar)ard' #*+' Boston sports teams' and seafood. Boston forei$ners tend to for$et the fact that #assachusetts &as the ,irthplace of the reno&ned ,reafast and coffee food chain' Dunin Donuts. +he first e)er Dunin Donuts opened in 1-50 in uincy' #assachusetts ,y Bill /osen,er$' and since then has ,een throu$h many chan$es and has had &orld&ide success. Since1-50' Dunin Donuts has ,ecome a )ery competiti)e franchise' and ultimately it is reco$nied asthe &orlds leadin$ ,aed $ood and coffee chain. +here are se)eral reasons ,ehind this success. f course the taste of Dunin Donuts products and the price of their products are a ,i$ contri,utin$ factor to their success' ho&e)er the &ay Dunin Donuts has used )isual maretin$ to ,uild their ,rand since 1-50 has ,een a crucial component to their achie)ements o)er the years. Brandin$ is )ery important for all companies' ,ut it is especially important for restaurant franchises ,ecause it $i)es potential customers a desire to $o to that franchise ,ased on the  picture of the food product they happen to see on tele)ision or other forms of media. +hrou$h analyin$ different ad)ertisements throu$hout different decades' it can ,e sho&n that )isual maretin$ had a si$nificant impact on the o)erall ,usiness of Dunin Donuts. +he first ad)ertisement used ,y Dunin Donuts in the 1-50s &as a picture of a donut fi$ure in a teacup' carryin$ a tray of donuts' and the franchise continued to use this ad throu$hout

Dunkin Donuts

Dunkin’ Donuts was founded in 1950 in Quincy, Massachusetts by William Rosenberg.   Dunkin’ Donuts is a globally ran coffee and donut retailer that is currently headquarter in Canton Massachusetts.
Dunkin’ Donuts has more than three thousands international locations in thirty two countries worldwide.   Dunkin’ Donuts has over ten thousand different locations and over six thousand, seven hundred just in the United States alone.   For the most part, in the United States, Dunkin’ Donuts franchisees are east of the Mississippi river.   East of the Mississippi River, Dunkin’ Donuts are very dominant and not only have their own stores, but you can see Dunkin’ Donuts locations in supermarkets, malls, gas station as well as airports. West of the Mississippi river only contains seventy five Dunkin’ Donuts franchisees.  
Dunkin’ Donuts is most commonly known for their unbelievable coffee as well as there delicious donuts, however, Dunkin’ Donuts also provides their customers with baked goods as well as breakfast and lunch sandwiches.   Customers are able to stop into Dunkin’ Donuts, get there favorite coffee, breakfast or lunch with a tasty donut for desert.
Current Strategy
Dunkin’ Donuts current business and marketing strategy is one of, if not the best in the industry.   Dunkin’ Donuts is one of a kind, and has essentially, created and owned the market they are in; they are the only retailer that is known for their legendary donuts and coffee.   They are able to not only compete with the other competitors in there industry but essentially dominate them.   Dunkin’ Donuts advertising has become very popular, especially in the United States.   One marketing scheme that Dunkin’ Donuts like to use at their advantage is advertising through professional sports teams.   At the beginning of each sports season, Dunkin’ Donuts make commercials for the upcoming seasons for the New England patriots and the Boston red sox.   Not only to they make commercials for their...

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